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This web page states the following, "Welcome to House of Anime, your online home for anime merchandise and products." Our analyzers saw that the web page also said " We specialize in anime collectables imported from Japan including capsule figures, key chains, large pvcplastic figures, model kits and more." The Website also said " As you see our site has changed and we are still in the process of reorganizing. Our inventory is updated and refreshed daily so do check back if the item you wanted is not currently listed. If you still cant find an item then give us an e-mail." The website's header had house of anime as the most important optimized keyword. It is followed by anime products, anime toys, and apparel which isn't as highly ranked as house of anime. The next words hoaoutlet.com uses is pvc figures. anime pvc was included and will not be viewed by search crawlers.